Mail order soldiers
If you are of a certain age, the ads for old army toys were something your poured over while dreaming of the fantastic battles you could create if only you could convince Mom to give you a $1.25 to send away for these possible amazing toys.
Back in the days of yesteryear the only way to alert comic book readers about new titles was through advertisements and editorial notes. These are preview ads that I’ve come across in old comics that I thought were cool.
Similar to the ads for new comics another type of house ads were the ones advertising other comics already being produced by the publisher. These ads encouraged the reader to try other titles from the ones they were currently reading.